Driving Innovation

Based on the content and research of:
Innosight, a consulting and executive training company that
helps companies create new growth through innovation.
Innosight has worked with leading organizations such as Procter
& Gamble, Johnson & Johnson, Motorola, Aetna, Intel,
Syngenta, Dow Corning and Time Warner to manage various
aspects of innovation.

Only 1 in 10 companies is able to maintain an above-average rate of growth for more than a few years. Organizations that utilize the
principles and patterns of successful "disruptive strategies" accelerate their potential to drive new revenue growth through innovation.
Unleash the power of innovation in your organization today!

This program will be facilitated by select Linkage and Innosight faculty.

Who should attend
Anyone who is committed to learning the proven processes, frameworks and tools of innovation required to drive growth including
business unit managers/executives, project management team leaders, research and development professionals, product development
specialists, functional managers/leaders, and corporate executives. This program is also a prerequisite for those who wish to attend The
Driving Innovation Certification Program.

How you will benefit
Use practical tools and techniques to spot internal and external opportunities for innovation
Assess a market's potential-before it exists
Connect with customers while throwing competitors off-balance
Shorten the time between idea development and idea implementation
Simultaneously increase an idea's potential while decreasing its risk

With economic conditions shifting rapidly, organizations need to find new ways to compete
successfully in today's global economy. Most companies want to realize double-digit growth.
Traditional means of achieving this growth-incremental growth or growth through the
introduction of new products in the existing pipeline-are no longer sufficient. The answer lies in
successful innovation-both in the core business and in new markets.

Redefine and better implement innovation in your organization using the groundbreaking
research and field work of Innosight and their founder, Harvard Business School Professor,
Clayton Christensen. Learn a predictable and repeatable proven process for driving growth
through innovation. Use practical tools and real-life case studies to spot internal and external
opportunities for innovation. Understand and apply the power and methodology of "disruptive
innovation".

Clayton M. Christensen, founder of
Innosight and Professor of Business
Administration at Harvard Business
School. His research and teaching
interests center on managing
innovation and creating new growth
markets. Professor Christensen is the
author of three best-selling books,
including: The Innovator's Dilemma,
The Innovator's Solution, and
Seeing What's Next.